Blue Ocean Strategy
The goal of a Blue Ocean Strategy is for organisations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets). A company will have more success, fewer risks, and increased profits in a blue ocean market.
How to build engagement
The Four Laws of Change
Start with Why: How Great Leaders Inspire Action
Green and Clean
How to create leaders
Create a movement
The Dangers of Conformity and Group-Think
During the 1950s Solomon Asch conducted and published a series of experiments that demonstrated the degree to which an individual's own opinions are influenced by those of a majority group. Demonstrating how a "normal" human being can be pressured into unusual behaviour by people they deem as authority figures, or by the consensus of opinion around them.